For content teams

Know what content works for AI.

You spent weeks on that buying guide. Then ChatGPT answers the question and names three competitors. Not you. We ask your customers' questions on every AI model on your plan, every day. See where you're missing, which competitor content wins, and whether your new pages land.

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Up to 7 modelsRefreshed dailyUK-based team

Pages AI cites
PageSourcesShare
Nike official websitenike.com/gb1787319.6%
Adidas UK official websiteadidas.co.uk15510628.1%
How To Choose The Best Basketball Shoes For You | adidas UKadidas.co.uk/blog/how-to-choose-the-best-basketball-shoes57310.3%
Basketball Shoes. Nike UKnike.com/gb/w/basketball-shoes-3glsmzy7ok42224.6%
Men's Basketball Shoes & Trainers. Nike UKnike.com/gb/w/mens-basketball-shoes-3glsmznik1zy7ok3353.6%

Example brand shown

Search has changed again.

A growing share of your customers read an AI answer instead of a list of links. To get into that answer, you need to know which content to fix and what to write next. We show you which content AI is using right now.

  1. The answer comes first

    AI now answers the category questions your content was built to win.

  2. Sources you can't see

    It cites some pages and skips others. You can't tell which are yours.

  3. No proof it landed

    Nothing tells you whether last month's guide got picked up.

Visibility by topic
TopicNikeAdidasNew BalancePuma
01Basketball98.5%94.4%61.3%57.5%
02Training & gym95.7%79.8%10.0%14.0%
03Lifestyle trainers87.6%98.3%91.7%41.8%
04Football boots85.2%87.7%50.0%74.6%
05Running78.9%73.8%76.5%41.1%
01 · Find the gaps

Find where AI answers without you.

See your visibility by topic, so you can brief the content that gets cited. Filter by topic, brand vs non-brand questions or your own tags. That's where your content plan has gaps.

AI visibility tracking →
Who leads your prompts
PromptStatusLeader
best running trainers under £120 in the ukRunningWinningNikeYou29.6% share of voice
i want to buy a fresh pair of everyday trainers, which popular brands should i consider?Lifestyle trainersLosingNew Balance30.5% share of voice
best uk stockists for premium basketball shoesBasketballWinningNikeYou30.3% share of voice
02 · See who's winning

See the competitor content winning those answers.

For every topic and prompt, see which competitors AI names and how fast they're gaining share. When AI cites a rival's guide instead of yours, you'll see the topic, the competitor and the page. Then brief a better one.

AI share of voice →
Your pages AI cites
PageSourcesShare
Nike official websitenike.com/gb1787319.6%
Basketball Shoes. Nike UKnike.com/gb/w/basketball-shoes-3glsmzy7ok42224.6%
The Best Nike Football Boots: Mercurial, Phantom and Tiempo, Compared by Playing Style and Surface. Nike UKnike.com/gb/a/best-football-boots21242.3%

Example brand shown

03 · Grow what works

Grow the content that's already working.

See every page the models cite, ranked by citations and share. Back the guides that win. Fix the ones that should be landing but aren't.

AI citation tracking →
best popular white trainers for everyday wear in the ukLifestyle trainers15 queries52 searches
Web searches
QueryChatGPT
best white trainers everyday wear UK 20265
best white trainers everyday UK3
best white trainers everyday UK 20263
best popular white trainers everyday wear UK1
04 · See what AI searches for

See what AI models search for, so you know what to optimise.

When an AI model searches the web to build an answer, we show you the exact searches it ran, grouped by topic. That's your brief: what to write for, and what to optimise.

Citations to a campaign’s pages
2Week 1
16Week 2
38Week 3
Example brand shown
05 · Prove it landed

Prove your new content lands.

Group the pages from a content push into a campaign and watch citations build from launch. You'll see the week the models started citing your new work.

Slice it the way you plan content.

Cut your prompts the way your content plan already works. Then filter every view by those cuts.

  • 01

    Topics

    Group prompts by theme, like comparisons, how-tos and buying guides. See where your content wins and where it's thin.

  • 02

    Brand vs non-brand

    Split questions about you from category questions. That's how you find where AI should mention you but doesn't.

  • 03

    Tags

    Tag the prompts behind a campaign or a quarterly content plan. Then filter the whole dashboard to just those.

Up to seven models tracked, depending on your plan: ChatGPT, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini.

Content visibility, answered.

How is this different from my SEO or rank tracker?

Rank trackers show where you sit in the links. We show whether AI cites your page in the answer above them, and which competitor content wins when you're not there.

Can I find the topics I should write about?

Yes. Filter visibility by topic and by non-brand questions. You'll see where AI answers the category without mentioning you.

Can I see if a specific new page got picked up?

Yes. Add it to a campaign and we track citations to it from the day it launches.

Which models do you track?

Up to seven, depending on your plan: ChatGPT, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini.

See the gaps. Write the content. Win the answer.

Sign up, add your brand and see the questions AI answers without you.