The AI models we track

Made by OpenAI. ChatGPT writes an answer and decides for itself whether to search the web first. When it does, you see every search it ran.

It reads far more than it links.

Each answer lists its retrieved sources: pages it pulled in but didn't cite. Those are the pages it looked at and passed over. If yours is one of them, you were close.

Some answers put product cards in front of the buyer, with prices and shops. Those count in your shopping results.

The pages ChatGPT reads and skips are your shortlist of fixes.

• Let it in: OpenAI's search crawler is OAI-SearchBot. Check your robots.txt doesn't block it, and that your CDN lets OpenAI's published IP addresses through.

The whole method, step by step, is in our guide: How to track your visibility in ChatGPT →

Made by Anthropic. Claude writes an answer and can search the web before it does.

We ask Claude through Anthropic's own API, with web search switched on. We keep three things: the searches it ran, the pages its search found and the pages it cited.

Claude returns no product cards, so it adds nothing to your shopping results. It's available on Enterprise.

Claude cites what its search finds. Make sure its search can find you.

• Let it in: Anthropic names two crawlers behind Claude's answers: Claude-SearchBot and Claude-User. Blocking either can cut your visibility in Claude. ClaudeBot is the one that collects pages for training.

Made by Google. An AI Overview is the short answer above the results of an ordinary Google search. The buyer doesn't choose to ask an AI. It's just there.

Except when it isn't.

Google doesn't show an overview for every search. The same search can bring one on one day and none the next. We count a day with no overview as a day you weren't named, because a buyer searching that day didn't see you either.

When it does show one, it links its sources beside its sentences and lists more beside the overview. For some shopping searches it adds a row of products. Those count in your shopping results.

An overview Google doesn't show can't name you. Count those days. Don't hide them.

• Let it in: AI Overviews uses Google's ordinary crawler, Googlebot. If your page can appear in Google Search with a snippet, it can appear in an overview. Blocking Google-Extended doesn't take you out.

Made by Google. AI Mode is a separate mode in Google Search. The buyer reaches it through the AI Mode button, or by asking a follow-up in the box under an AI Overview. What they get is a longer, chat-style answer.

AI Overviews appear on their own. AI Mode is asked for. Because the buyer asked, it almost always answers, and its answers run long, often with headings, lists and tables.

On shopping prompts it shows a row of product cards. Those count in your shopping results.

In AI Mode, the product card is often the answer. Track it like one.

• Let it in: Googlebot, the same as AI Overviews. Google-Extended makes no difference here either.

Made by Microsoft. Copilot searches the web before every answer, usually once and sometimes up to four times. You can see every search it ran.

It links only the pages it cited. There's no list of pages it read and skipped.

So its searches are your best clue to what it went looking for.

Some answers include product cards. We keep them with the answer, but they don't count in your shopping results.

With Copilot, the searches tell you what it was looking for. Make sure your page answers them.

• Let it in: Copilot uses Bing's crawler, Bingbot. Don't block it. A NOARCHIVE tag on a page keeps that page out of Copilot's answers too.

Perplexity searches the web before almost every answer, then writes a short answer and lists the pages it used. You see every search it ran.

It shows both kinds of page: the ones it cited, and the ones it read and didn't. The second list is the useful one: it shows you where you nearly made it.

It shows no product cards.

Perplexity shows you what it read and skipped. Start there.

• Let it in: Perplexity's search crawler is PerplexityBot. Perplexity recommends allowing it, and says it isn't used for training.

Made by Google. Gemini is Google's AI assistant, separate from Google Search. The buyer opens it, asks a question and gets a written answer.

Gemini doesn't show the searches behind its answers, and it links almost everything it reads. So there's almost no skipped list.

You're either one of the pages it cites, or you're not in the answer at all.

It shows no product cards.

With Gemini, the citations are the whole story.

• Let it in: Gemini has no crawler of its own. A robots.txt rule called Google-Extended decides whether Gemini can use your pages in its answers. Block it and you drop out of Gemini, though not out of Google Search.