For PR teams

Turn AI’s sources into your outreach list.

You landed the review. Then someone asks ChatGPT about your category, and it quotes a site that has never mentioned you. We ask your prompts on every AI model on your plan, every day. See every site behind the answers, which ones mention you, and how AI describes your brand.

Free first scan. No card needed.

Up to 7 modelsRefreshed dailyUK-based team

Sources1,586 domains in the last 30 days
  • News & media 8%
  • Retailers & marketplaces 1%
  • Forums & community 7%
  • Competitors 2%
  • Owned 3%
  • Other 72%
DomainCategoryCountShare
runrepeat.comOther2,4209.8%
reddit.comForums & community1,6996.9%
youtube.com1,3915.6%
google.comOther1,2545.1%
nike.comYouOwned7953.2%

AI answers your customers from sources you didn't choose.

Review sites, Reddit threads, YouTube videos, the trade press. That's what AI reads before it answers. If those sites ignore you or get you wrong, so does the answer. And you can't pitch a site you can't see.

  1. You can't see the sources

    AI answers from a short list of sites. Nobody tells you which ones.

  2. Rivals in the sources

    Some of those sites mention you. Others only talk about your competitors.

  3. Nobody's checking what AI says

    How AI describes your brand changes from week to week. Nobody on your team sees it.

PageCitationsBrands mentioned
/gear/best-women…womensrunning.co.uk53AdidasNew Balance
/smart-casual-snea…apetogentleman.com32None mentioned
Homepageinov8.com30None mentioned
/r/AskUK/comments/1sz91mt…reddit.com29New Balance
/stores/london-covent-…runnersneed.com29New Balance
Get the list

Get a ranked list of sites to pitch.

See every page AI cites for your category, ranked by how often, and which brands each one mentions. A page that names your competitors but not you, like womensrunning.co.uk here, is your next pitch.

Example brand shown

AI citation tracking →

“Reviewers consistently praise the durability of the midsole after months of daily use.”

Durability · 82% positiveComfort · 74% positive
Check the tone

See what AI says about you.

We check every answer that mentions you and mark it positive, neutral or negative, grouped by topic. You'll see what AI praises you for, and where it pushes back.

Example brand shown

Autumn press push3 placements · 2 picked up
PlacementCitationsFirst cited
Running magazine reviewLive 29 Sep4112 Oct
Gift guide featureLive 6 Oct1819 Oct
Trade press interviewLive 13 Oct0Not yet
Prove it landed

See which placements AI picks up.

Add the articles you placed to a campaign. We track when AI starts citing each one, so your coverage report shows what reached the answer, not just what went live.

Illustrative example

AI visibility tracking →
What drives negative sentiment
Durability concerns29.6% of negative mentionsNike’s high-end shoes feature tacky rubber that wears down and balds within a few weeks on rough asphalt.
Sources behind negative mentions
  1. reddit.com13.1%
  2. runrepeat.com13.1%
  3. google.com11.1%
  4. weartesters.com10.1%
Find the source

Trace a bad answer back to its source.

See which themes drive negative answers, with the quote behind each one. Then see which sites raise them, so you know who to correct.

Example brand shown

Checked every day, on every model on your plan.

We ask your prompts on every model on your plan, every day. One check is a snapshot. A daily series shows you the trend.

  • Coverage

    Every model, refreshed daily

    ChatGPT, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini, depending on your plan.

  • Trend

    Sentiment over time

    Watch how AI's view of your brand trends per model, so you can tell a recovery from a slump.

  • Focus

    Tags

    Tag the prompts behind a specific campaign or a crisis, then filter the whole dashboard to just those.

Up to seven models tracked, depending on your plan: ChatGPT, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini.

Sources and sentiment, answered.

How is this different from a media monitoring tool?

Media monitoring tells you where you're mentioned across the web. We show you the sites AI uses when it answers about your category, and how it describes you in that answer. That covers up to seven models.

Can I see which sites to pitch?

Yes. We rank every site AI uses for your category and flag whether it already mentions you. The sites that rank high and don't mention you are your first pitches.

Can I tell if a placement worked?

Yes. Add its URL to a campaign and we track citations to it from the day it goes live.

How do you measure sentiment?

We check every answer that mentions you and mark it positive, neutral or negative, grouped by topic. You can see the trend for each model.

See which sites AI uses. Get into the answer.

Sign up, add your brand and see the sites AI uses to describe you.