For SEO teams

See your visibility inside AI answers.

Someone asks ChatGPT for the best football boots. It names three brands. Are you one of them? We ask your prompts on every AI model on your plan, every day. You see where you're named, where a rival gets picked instead, and the answer behind every number.

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Up to 7 modelsRefreshed dailyUK-based team

ChatGPT24 Oct 2026Response
Nike Phantom 6 Low Pro football boot1. Nike Phantom 6 Low Pro

Best overall

£144.99

Great all-rounder for close control, passing, dribbling and striking. The textured upper and versatile touch make it a strong option for midfielders and attackers. Nike lists both FG and AG versions at this price. nike.com +1

Best for: technical players and all-round performance.

Everything you need to track and report AI visibility.

  1. Get started in minutes

    We write your first prompts from your brand and category. Check them, approve them, and your first data arrives within hours. Got your own list? Upload it as a CSV and start straight away.

  2. One visibility score

    Every model, prompt and market rolled into one visibility score. Track it over time, filter it however you need, and put it straight into a report.

  3. Track your competitors

    Name the competitors you care about. See where you win and where you lose, by model, topic and prompt. We'll also flag brands that keep showing up that you aren't tracking yet.

  4. Export to your reports

    Every table and chart exports as CSV or PNG. Your numbers, in your format, next to the metrics you already report.

Top brands by visibility
  1. 01NikeYou89.6%0.8pp
  2. 02Adidas84.6%0.7pp
  3. 03New Balance55.1%2.1pp
  4. 04Puma44.0%3.2pp
  5. 05Under Armour21.7%0.3pp
  6. 06Gymshark0.3%0.1pp

Are you in the answer?

How often each AI model names your brand across your prompts, by model and by market. It's one visibility score you can track over time and put straight into a report.

89.6%visibility
Up 0.8pts vs previous period

Example brand shown

AI visibility tracking →
TopicStatusYour SoVLeader
Basketball9 promptsWinning27.1%0.2ppNikeYou27.1%
Lifestyle trainers9 promptsLosing27.1%0.2ppAdidas31.1%
Football boots9 promptsWinning30.1%0.1ppNikeYou30.1%
Running9 promptsLosing30.5%1.4ppNew Balance30.6%
Training & gym9 promptsWinning39.2%0.7ppNikeYou39.2%

See where you're winning and where you're losing.

Name the competitors you care about and compare yourself on every model and topic. Share of voice shows how much of each answer belongs to you, and where a rival gets picked instead.

3 of 5topics where you lead
Down 1.4pts share of voice on Running

Example brand shown

AI share of voice →
Top domains by share of sources
  1. 01google.com15.6%
  2. 02runrepeat.com10.6%
  3. 03youtube.com5.3%
  4. 04nike.comOwned3.4%
  5. 05reddit.com3.2%
  6. 06prodirectsport.com2.5%
  7. 07adidas.co.uk2.4%

Which sites the models cite.

See the pages AI models cite when they answer, split into your own site, independent sites and competitor sites. You'll see who shapes the answers in your category, and where to earn your next citation.

3.4%of sources are nike.com
#4most-cited domain

Example brand shown

AI citation tracking →

Every number links to the answer behind it.

Click any number and read the real answer: the prompt we asked, the model that answered, the date and the sources it cited. No black box. You don't have to take our word for it.

  • Prompts3 stages

    Built from the topics your customers ask about, covering research, comparison and purchase. Then widened with details like location and use case.

  • How oftenDaily

    We ask your full prompt set on every model on your plan, every day. Often enough to catch a change, steady enough to report on.

  • CoverageUp to 7 models

    Every model on your plan gets the same prompts on the same day. So you can compare ChatGPT, Gemini, Perplexity and the rest like for like.

  • The answer behind it1 click

    Click any number and read the answer behind it: the prompt, the model, the date and the pages it cited.

Models
  • ChatGPT
  • Claude
  • Google AI Overviews
  • Google AI Mode
  • Microsoft Copilot
  • Perplexity
  • Gemini

Know what to fix. Then prove it worked.

A number on its own doesn't tell you what to do. We show you what to fix, then measure whether the work moved it.

  1. Find where you're losing.See the prompts and topics where a rival gets named instead of you. That's where to start.
  2. Find the sources behind the answer.See which sites the models cite, and whether those pages mention you.
  3. Track the fix.Group the pages you've changed into a campaign. Then watch when AI models pick them up.
Impact over time
Campaign pagesNike overall
100%50%0%Campaign livePicked up: 93%
26 Jul16 Aug6 Sep27 Sep18 Oct
A campaign’s pages had no visibility from launch on 2 Aug until mid-October, then reached 93% once AI models picked them up. Nike’s overall visibility held between 90% and 92% throughout.

AI visibility, answered.

Which AI models does AIS Insights track?

Up to seven, depending on your plan: ChatGPT, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Perplexity and Gemini. Each one gets the same prompts every day. So your visibility, share of voice and citations compare like for like across every model you track.

How are prompts selected?

We write a starting set from your brand and category, based on the topics your customers ask about. It covers research, comparison and purchase. You review, edit and approve it, so we never measure you on prompts you wouldn't recognise.

How often are the numbers updated?

Daily. We ask your full prompt set on every model on your plan, every day. One check is a snapshot. A daily series shows you the trend, and it's steady enough to report on.

Can I export the data?

Yes. Tables and charts export as CSV or PNG. Drop the numbers into your own reports, decks and dashboards, next to the metrics you already report.

Can I see the AI answers behind my numbers?

Yes. Click any number to read the answers it came from: what each model said, for which prompt, on which date, and the sources it cited.

How is this different from rank tracking?

Rank trackers show where your pages sit in search results. We show whether your brand appears inside the AI answer, how much of that answer you own against competitors, and which sources the model cited. Different place, different metric.

Put AI visibility in your next report.

Sign up, add your brand, and your first data arrives within hours: visibility, share of voice and citations on every model you track, updated daily.

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